Real estate sales is a cut-throat business and without the edge to succeed you will soon see your client base shrinking. Rough Diamond’s real estate training can be custom designed to suit your particular market, culture and training requirements.
Rough Diamond’s real estate sales training is aimed squarely at professional real estate agents who want to improve their business with structured, blended learning sales training. Our sales training process caters for big or small groups and individuals and can be conducted via focused in-house courses, web seminars, online learning or a combination of all methods.
For sellers to be continuously successful in real estate over the longer term, it’s crucial to learn strategies for servicing listings better. In booming times, and when listings are priced appropriately for their specific market, an agent will not need to devote so much time maintaining them as properties will sell quickly and more time can be spent pushing transactions through to completion.
Things don’t always go smoothly though, and sometimes the market is difficult however well properties are priced. Also, some properties are in niche markets and don’t appeal to the majority of buyers. In these instances, sellers will need to understand how to service listings until the right buyer is found or the market picks up.
Rough Diamond real estate sales training teaches the agent how to establish a solid relationship with the property seller- right from the time of listing, honestly explaining what the seller can expect, the temperature of the market at that time and what to expect from potential purchasers. The agent will then provide updates through regular contact with the seller until the property is sold.
Rough Diamond will first assess agents’ strengths and weaknesses with regard to the four essential skill sets central to real estate sales:
Rough Diamond real estate sales training enables agents to develop their existing strengths by learning, practising and mastering advanced skills and provides the opportunity to improve any noticeable deficiencies within a consultative environment.
This method is ideal for observing change, as each segment of the training allows for a review and discussion of challenges and outcomes. We believe that the most successful style of sales training is to work through a series of distinctive components that encourage agents to learn and deploy consultative dialogue through role-playing. Upon successful completion of each component, agents apply the strategy in their everyday working life.
Our advanced, client-focused real estate sales training teaches:
A significant if not critical aspect of this communication process is listening. The property sellers can be emotional and what they are selling sometimes represents years or even decades of family memories. It is not as simple as selling a pile of bricks and using consultative techniques will help the agent understand their motivations and reasoning behind their decisions - which in turn enables the agent to address these factors effectively.
The tools and techniques learned during this unique and powerful training will help agents to become the preferred choice for sellers in the market, learn how to continuously generate new and repeat business and improve listing to sales ratios.
