An eagle couldn't fly if the air didn't offer resistance.
About Us
Who We Are
What’s extraordinary about Rough Diamond is that after many years in the business, we are still at the forefront of the sales training sector because of the superiority and flexibility of our solutions to deliver customers with increased success. Rough Diamond customers’ experiences don’t stop when they achieve their sales targets. For us, we attribute success to exceeding customer expectations by enabling them to put into place what they have learned to conquer new opportunities, reinvigorate their businesses and dominate their marketplaces.
Our Team
Right from your very first contact with our company, you will notice we are different. It is our mission to make you feel as if our entire team are an integral part of your sales force. We do this by putting your business’s priorities at the fore and measuring success by your company’s growth and development.Tailor-made solutions
Our tailor-made solutions identify the essential selling behaviours that matter most to your business and enables us to create targeted strategies to deliver speedier results. Assimilation of your strategy into the training process ensures the teaching of your sales team remains closely aligned to your business goals, is germane, and acts as a method of driving your strategy throughout your entire business. Carefully chosen content and tailor-made activities guarantee instant and long-lasting application.Active Learning Practices
Our active learning practices encourage continuous and quantifiable behavioural modification. We have carefully accumulated a collection of learning resources and material to promote behaviour modification across your entire business. Each module of our system is based on the proven dogmas of adult learning. Our system actively pushes the behaviour modification process — from intent to change, the acquiring of new techniques and skills, and information retention and mastery through maintenance and evidence-based learning. Each element of the system is entrenched in the proven dogmas of adult learning, and trainees are engaged by trainers using a maieutic approach and, immediately relay feedback to bring about and effect instant application.
Fundamentals of a Sales Dialogue
We understand the fundamentals of a skilled sales dialogue. We have watched, analysed, and recreated vast numbers of sales dialogues to extract the exact constitution that makes a sales dialogue successful and how to teach sellers to duplicate it. What we discovered is that four central elements constitute those winning fundamentals. The logical stages of the dialogue in a progression that establishes credibility and cultivates trust, each stage is then backed by a best practice structure that is designed to build: firstly, the rapport with the buyer, secondly, encouraging them to communicate their thinking, thirdly, persuasively positioning, nuanced control points, which are specific questions or statements a salesperson uses during the conversation to connect with the buyer while keeping control and fine-tuning along the way, and fourthly, the skills to execute – allowing the seller to expertly steer the flow and control points in a direction that builds increasing trust, credibility, and demonstrates value. Techniques on their own are not sufficient to teach sellers to enhance buyer dialogues because techniques often exist in a vacuum. Sellers need skills to adjust and expand those techniques during the conversation as they are exchanging information to fine-tune and maintain control.
Detailed Measurement
We provide our clients with a detailed approach to measurement that not only establishes the ROI but also gives real-time actionable data for adjusting and supporting actions. Measurement reporting includes progress on both leading and lagging indicators. Our approach to training sales teams brings together techniques with know-how to illustrate how they are performing, as well as added opportunities for fine-tuning.